I am blogging live from Atlanta, city of the 2011 World Natural Hair Health & Beauty Show. It is amazing to see the pride in natural hair that everyone here has and all the different forms it takes on: braids, naturals, fros, twists, straw sets, natural curls and of course, locs.
Here’s a few things I noticed and learned during the show:
- Black hair is a multi-billion-dollar business. Imagine all the money you, your friends, your relatives, all the people you know and people you haven’t met all in one room, circulating their dollars for every product imaginable. And every product has its niche.
- Loc’d hair is beautiful. I saw every conceivable style of loc’d hair imaginable: starter locs, colored locs, updos, side swepts, twists, curls, basket weaves and more. Ladies and men, you definitely rocked your locs.
- Shea butter is not just for your skin. I saw cleansers, shampoos, conditioners, loc butters, moisturizing mists, shampoo bars, and all kinds of things for your hair in scrumptious scents. It’s the best thing you can do for your locs. It really moisturizes.
- Argan Oil is also a popular ingredient that moisturizes. Argan oil is an oil produced from the kernels of the argan tree, native to Morocco. It is valued for its nutritive and cosmetic properties. As argan oil is rich in unsaturated fatty acids like Oleic 6 and 9, vitamin E, and antioxidants, it has the necessary nutrients to moisturize your hair back to health. Look for it in combination with shea butter as nature’s new super moisturizer.
- There’s a lot of new products out there. Companies that traditionally catered only to relaxed hair customers are now starting their own natural hair lines. Mizani has a new Supreme Oil. Vitale is expanding into the market with its Soy Organics line. Jamaican Mango Lime (which always has catered to the natural hair market) now has a new product that aids those transitioning to natural hair—the Transition to Natural No More Relaxer line of products.
- All ages were in attendance. It was great for children to know that relaxers are not the only option for their young hair. A parent was overheard saying to their child, “There’s more you can do to your hair than just a relaxer.” That’s a beautiful thing.
- More than 23 percent of African Americans wear their hair in a natural style. It seemed like a whole lot more at the show! Let’s keep a good thing going!
For more on the World Natural Hair Health & Beauty Show, see our styles gallery on www.locdlife.com. (Check this on Monday, as I am in transit to Chicago tomorrow morning!)